Missing Jollibee Chicken more than just a supply issue
Aug 13, 2014 |
| Where's my chicken! Where's my chicken! Alot of disgruntled customers had to face the reality of a Chickenless Jollibee and many decided to do without the whole Franchise. |
By Rose-An Jessica Dioquinio, GMA NEWS
The "missing Chicken Joy" on the menu of fast food giant Jollibee that has roiled it customers could be more than just a simple supply issue, considering the company stands to lose some P180 million in revenues a day, a campaign strategist said.
In a note published Monday on Facebook, political management expert Malou Tiquia said there are deeper questions about the problem, which the company's crisis team have yet to respond to and satisfy its public.
In a statement last week, the company said the problem – which closed 72 branches in Metro Manila and nearby cities – came with a "major systems upgrade."
Tiquia – the founder of Publicus Ltd., a political consultancy firm that provides campaign services to senatorial and local candidates – took note of the need for continuity in business planning, which "identifies an organization's exposure to internal and external threats.
This type of planning "synthesizes hard and soft assets to provide effective prevention and recovery for the organization, while maintaining competitive advantage and value system integrity," she added.
"Looks like internal communication protocols have not been drilled to all its employees and each store," she wrote.
Tiquia said she made the comment because she sees that Jollibee is an "important" brand, one of the local brands "that was able to go international due to a business model that recognizes the strength of the OFWs (overseas Filipino workers) and many Filipinos out of the country.An endearing brand?
"There are very few Filipino brands that are able to penetrate international markets," she said in a separate online correspondence with GMA News Online. "Jollibee is also an endearing brand because every household grew up with it."
Jollibee's marketing department declined to comment on this Monday, saying they have answered the queries in their disclosure to the Philippine Stock Exchange (PSE) last Friday.
In the statement, made following the buzz over their limited menu, Jollibee Foods Corporation said the move to the new systems, which began on August 1, was the reason for the product limitation, which included "temporary slowdown in sales order taking, product loading and dispatch of transportation."
The systems upgrade "is the largest investment" as far as its information technology is concerned, the company said, adding that it amounted "to at least half a billion pesos for 2014 alone."
The new enterprise platform "involves the central integrating system, store informations systems," and several others.
"The purpose of this major investment is to prepare JFC for an accelerated business growth in the Philippines and abroad as it pursues its goal to become the largest Asian restaurant company and one of the most successful restaurant companies in the world," the statement read. – VS, GMA News
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